Saturday, September 27, 2008

How Movies And TV Get People To Read More

M.R.R. Arcega (author of "The Magic Christmas Box" from the PGS Holiday Issue) has an article out at Manila Bulletin Online: How Movies And TV Get People To Read More. An excerpt:

At Read or Die, we think about how to get more Filipinos reading, and reading more fiction and non-fiction written by Filipinos in particular.

Personally, I’m placing a lot of stock in the power of showbusiness in getting more people off their couches, and into bookstores.

Sounds silly? Maybe it does. After all, why would people look for a book if it’s already been made into a movie? Or, why would people want to go out and buy this particular romance novel (or series of romance novels) if a teleserye or radio drama has already been made out of it?

Well, we might be surprised. There are already numerous reports about how Hollywood drives up book sales in the United States and everywhere else in the world. Publishers of the Narnia books, for example, reported a remarkable increase in sales when the first Narnia movie, which was based on The Lion, the Witch and the Wardrobe, came out in 2005 - 55 years after it was first printed!

2 Comments:

Anonymous Anonymous said...

Sales go up but reading probably isn't. There may be spikes in sales but only that. And it isn't just reading time that's fallen, at least for the U.S.:

http://www.boston.com/news/education/k_12/articles/2007/11/19/young_people_reading_a_lot_less/

http://www.npr.org/templates/story/story.php?storyId=16739654

12:59 AM  
Blogger pgenrestories said...

Thanks for these links, anonymous.

I really do hope there's a turnaround for reading.

9:27 AM  

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