Seth Godin Will No Longer Publish Books The Traditional Way
When a well-known author of bestselling marketing books says that he will no longer publish books the traditional way, readers and publishers everywhere take notice. Seth Godin, after twelve traditional books, has declared, "I've decided not to publish any more books in the traditional way...I can reach 10 or 50 times as many people electronically. No, it's not 'better', but it's different. So while I'm not sure what format my writing will take, I'm not planning on it being the 1907 version of hardcover publishing any longer."