Monday, January 17, 2011

Bloggers' Word Choice Bares Their Personality Traits

As seen via Rocket Kapre: Bloggers' Word Choice Bares Their Personality Traits. An excerpt:

In one of the largest studies on the matter to date, Tal Yarkoni, a and neuroscience postdoctoral fellow at the University of Colorado at Boulder, explores what our written reveal about us.

His work also rebuts the widely held belief that people can maintain distinctly different offline and online personalities. Yarkoni's research was published in the Journal of Research in Personality and was funded by the National Institutes of Health.

Several previous studies have identified a nexus between language usage and personality. But prior studies used writing or speech samples that were limited in size and focused on relatively broad dimensions of personality.

By studying language use in a large sample of bloggers, Yarkoni surmounted these obstacles.

For those showing neuroticism, the top five were: "awful," "though," "lazy," "worse" and "depressing."

Among extroverts, the top hits were: "bar," "other," "drinks," "restaurant" and "dancing."

Among those showing openness, the top five were: "folk," "humans," "of," "poet" and "art."

Agreeable personalities most often used these words: "wonderful," "together," "visiting," "morning" and "spring."

And conscientious personalities used these most often: "completed," "adventure," "stupid," "boring" and "adventures."

I wonder where I fall? Is there any way to find out how often I've used these words in my blog?

Click here to read the whole article.


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